The world of internet marketing is undoubtedly very competitive. Online companies live and die by their ability to attract visitors or traffic and turn them into customers. In order to survive the fierce competition, online businesses are willing to try anything that can give them the edge over the rest.
Today, these businesses are on the verge of discovering the true potential of having live conversations online. To do this, online businesses make use of live chat software. It is actually surprising as to why not a lot of major online retail companies use this to their advantage.
To survive in a market as tough as the internet marketplace, your only hope is to acquire the most cost-efficient and effective marketing tool.
By integrating your website with live chat software, you are actually enjoying a lot of benefits aside from the ability to interact with your prospects in real time.
A recent study shows that visitors who experience a live chat conversation with a representative have about 50-75% more chance of making a purchase than those who did not. Also, 20% of people who use live chat services made 75% of their purchases online.
This shows how important it is to cater to your visitors’ needs directly, which is a serious problem in the online market. Sometimes, your website’s visitors feel “disconnected” with the business, especially if you have a poor page design. A usual routine for online visitors is to enter the site, browse a little, and then exit the site. This is where using live chat software becomes useful. Imagine a usual visitor enter the site, browse a little, and then the visitor receives an introduction from an active live chat representative. From then on, everything becomes incredibly more convenient for the visitor.
With live chat software, potential customers can now have fast answers to any of their questions. In a study conducted by Forrester research, 44% of online customers agree that having a live conversation with a representative during an online transaction is the most useful feature in a web page. A lot of good live chat software can also provide support much faster than a call center. It is also easier for customers to navigate through the on-screen interface rather than pressing numbers.
Another very important advantage of choosing live chat services over call center services is that they have a much cheaper interaction cost. It also increases work efficiency since live chat agents can handle multiple conversations simultaneously while call center agents can only speak to one customer at a time. And of course, using live chat will also lower your phone expenses.
Live Chat Service
Having a live chat service on your website is also beneficial for your online business in the long term. A study suggests that 63% of consumers tend to return to websites that offer this type of service. This is because live chat support from a company representative is beginning to get sought after by online visitors. It gives them a more “involved” feeling with the website.
A lot of live chat companies offer either just the chatting software, or the professional service to monitor their website’s live chat activities. There are even some live chat companies that offer both. Their software and service is for online businesses that prefer their live chat service to be managed by another company 24/7.
Live chat services help generate leads for your business. By using a live chat service, you can save on expensive marketing costs while improving the quantity and quantity of your potential customers.
The world of internet marketing is still evolving. In order to survive the tough competition, one must be equipped with the latest tools to get a share of the global market. If live chat is the new way to communicate with your prospects online, then it is the key for surviving the new age of internet marketing.